#Chatbot sex how to#

The company only acquired its slate of womenвЂ™s health products in the past couple of years, including the licensing agreement for Intrarosa in 2017. Billings credited close work between the marketing and medical legal teams for its success.ДЄmag has been вЂњplaying catch upвЂќ on marketing consumer products, Billings said. While regulations about pharma promotions on social media are tough, Amag said the process of developing the chatbot wasnвЂ™t. вЂњWeвЂ™ve seen a couple on the branded side that are essentially versions of their mobile website, just giving you information already found on their website.вЂќ вЂњYou see a lot of what we call healthcare bots that are more symptom-checker driven-the userвЂ™s keying in symptoms, and itвЂ™s spitting out responses,вЂќ Peckens said. The вЂњchoose your own pathвЂќ structure was chosen to help ease them into using a chatbot, added Cara Peckens, VP of user experience at imre Health, because it is вЂњless intimidatingвЂќ than other chatbot structures. The fastest growing group on the network is women 45 and older, Billings said. This also proves how much the demographics of Facebook have changed over the years. The marketing team is also targeting these women with Facebook advertising and ads in women-oriented and lifestyle publications. The chatbot is integrated into the unbranded campaignвЂ™s Facebook page, which has more than 6,000 followers.

#Chatbot sex how to#

The early-stage character gets information about how to choose the right lubricants, while the treatment-seekers are directed to the product website for Intrarosa or to a doctor discussion guide. For each level, the bot gives out certain information.

They range from just learning about it for the first time to actively looking for treatments. The characters are each at different levels of understanding about dyspareunia. The bot, which lives on Facebook Messenger, is a вЂњchoose your own pathвЂќ structure, allowing women to pick from three characters they may identify with to start learning about the condition. вЂњItвЂ™s the option to do it in the privacy of your own home, to have a resource to get information you need about something private, sensitive and hard to talk about, and not having that awkward face-to-face conversation with a physician that may not even be educated about. вЂњThese kinds of mobile conversational marketing technologies lend really well to sexual health, because they provide helpful information and engagement within a safe space and a level of anonymity,вЂќ said Ryan Billings, executive director of digital engagement at Amag Pharmaceuticals. So Amag went a step further and created a chatbot to give women a private, but interactive, space to learn about the condition. But sometimes, even talking to friends about the condition, known as dyspareunia, can be tough.